REAL ESTATE SALES AGENT SKILL SET
TRAINING INDEX
1. LISTING AGENT SUCCESS POINTS
2. NEGOTIATING YOUR BUYER'S OFFER BEFORE YOU EXTEND IT
3. ASKING FOR THE SALE (buyers and sellers)
4. CHARACTERISTICS OF TODAY'S BUYER AND WHAT THEY WANT FROM REALTORS
5. DEMONSTRATING / BUILDING VALUE WHILE SHOWING HOMES
6. REFERENCES TO "HAPPY" BUYERS / OWNERS
7. FEEDBACK...FEEDBACK...FEEDBACK
8. WORDS THAT BUILD BUYING TEMPERATURE
9. SELLING FSBO'S
10. GREETING (making the best first impression)
11. CREATE URGENCY FOR BUYERS TO BUY AND SELLERS TO LIST
12. "FISH OR CUT BAIT" (when you sense a buyer is "using you")
13. WHAT DO BUYERS WANT FROM REALTORS?
14. NEGOTIATION SKILLS AND STRATEGIES
15. CONVEYING THE OFFER TO THE SELLER (strategies)
16. ASKING BUYERS FOR THEIR LOYALTY
17. ELEMENTS TO REMEMBER WHILE DEMONSTRATING HOMES
18. GRATUITIES FROM THE SELLER
19. POSITIVE ATTITUDE TURNS INTO POSITIVE ACTION
20. MARKET TALK (how to set the stage with both buyers and sellers)
21. NUANCES OF THE HOUSING STIMULUS PACKAGE
22. ASKING FOR THE SALE (from buyers and sellers)
23. WHY ARE SALES PEOPLE AFRAID TO ASK CLOSING QUESTIONS?
24. DELIVERING "COMPS" STRATEGICALLY (CMA'S)
25. PREVENTING BUYER'S REMORSE
26. THE DELICATE QUESTION OF FINANCING AND WHEN / HOW TO BROACH IT WITH .......YOUR BUYER
27. "MUST ASK" QUESTIONS TO GET "INSIDE" THE BUYER'S HEAD
28. HANDLING OBJECTION STRATEGIES AND TECHNIQUES
29. THE LISTING APPOINTMENTS (the blueprint of a successful one)
30. POSITIONING YOURSELF FOR PRICE BREAKS WITH SELLERS
31. TELEPHONE PROFESSIONALISM AND SKILL SETS
32. TIME MANAGEMENT (how to use your time on money making activities)
33. AGENT DIALOGUE IN SETTING VIEWING APPOINTMENTS
34. SOME "TRUTHS" ABOUT OBJECTIONS
35. GETTING PROSPECTS TO ACCEPT THEIR OWN OBJECTIONS
36. CLOSING STRATEGIES (HOW TO POSITION THE "close")
37. "TEST-CLOSE" QUESTIONS
38. HANDLING CUSTOMER COMPLAINTS AND CUSTOMER SERVICE
39. PRESENTATION DEVELOPMENT FOR SELLING NEW HOMES
40. THE POWER PATH OF SELLING ON-SITE