Many builders conduct their own exit surveys at communities that are not performing up to expectations. Response is normally weak and the information gained is a bit jaded simply because it is the builder who is the administrator. Les’s expert telemarketers identify themselves as working for Newlands Market Research (an independent firm), record an outstanding 10% + response rate, and gain great insight as to the prospects opinions and perceptions of the community. Furthermore, they discover what is stopping them from purchasing and what they think of the competitive environment, and any other nuances the builder/developer would like to get a better grasp of.